Market Research
PRIMARY RESEARCH
Qualitative Techniques
Conventional approaches enhanced through Reframe’s unique techniques have been developed to uncover physician's internal and external drivers.
Quantitative Techniques:
Standard Quantitative studies designed to provide large scale samples robust enough to accurately reflect physician thinking including Trade Off; Conjoint and Segmentation.
Qualitative Services
·
Landscape
Assessment. Unmet Needs: Physician;
Patient; Segmentation
·
Brand
positioning
·
Communication
& messaging
·
Concept
development & Testing
·
Detail Aid
development & Testing
·
Brand
Footprint and ongoing branding to
support the brand.
Quantitative Services:
·
Unmet Needs:
Physician Segmentation; Patient
Segmentation; Quantification
·
Attitudes,
Beliefs & Behaviour
·
Communication
Strategy
·
Message
Testing
·
Identification of optimal messaging
platforms
·
Advertising
Concept Testing
·
Detail Aid
Testing
·
Brand Equity
·
ATU
· DFU
SECONDARY RESEARCH
Offering Qualitative & Quantitative Research
A wide range of therapy areas for both UK and Global
Broad spectrum of all respondent types including patients and HCPs
Reframing the models developed to maximise insight
High level input with Director level reporting and insights.